How To use Twitter?

How to use Twitter – What is Twitter and how to use Twitter for business?

Tell me what you are up to in 140 characters or less!!How To Use Twitter

Is this all Twitter is about? You might ask yourself. In fact, that is pretty close. What is Twitter? And How to use Twitter? I’ve been asked these questions from countless number of my clients.

You need to know a little more before you completely understand Twitter. In short, Twitter is a micro blogging website. Twitter enables users to send and receive text-based messages composed of up to 140 characters, called tweets.

Some users think of Twitter as a broadcasting system, such as Yahoo instant messaging. What makes Twitter so special is its simplicity and efficiency. In fact you can post a tweet and your followers will all receive your tweet immediately.

How to use Twitter? Or how to use Twitter for business is a real challenge that many companies small and large are struggling with. In one hand, no company wants to fall behind in using the latest technology in marketing and expanding, and on the other hand using the technology without having the right skills and goal can be costly both in terms of resources and reputation.

How to use Twitter is a question that can be answered in many different ways by different people. This question could be answered by a wedding organizer totally differently than a furniture manufacture. You have to remember, Twitter is just a tool, similar to phone and email. What you do with Twitter depends on your need and your customers needs alone.   

So, in order to answer the question “How To use Twitter?” you need to look into the way you do business or communicate with your customers. Once you understand that Twitter is not a selling tool, but rather a conversation tool, you are on your way to start thinking creatively and see how to use Twitter in your business for reaching out to your customers and how to use Twitter as an individual to connect with some of the smartest people all around the world.

You might think to yourself that you are not the creative type and can’t think outside of the box to find ways to use Twitter for your business. If that is you, do not worry, I have a good news for you. You can use Twitter to show you the way. If you are like most business owners, you must know of other businesses that are doing well in the same market that your business is in. You could be an attorney in Seattle or a Dentist in New York. What you need to do is to find out what other successful companies are doing online and what are the ways they are using Twitter in their businesses. Once you identify such Twitter, you should be following them, read their tweets, read the comments on their tweets from their followers. In short, watch and learn. I’ll give you an example to clarify this even further, let’s say you are a restaurant owner in Portland Oregon, and you want to find out how to use Twitter to expand your business and be in touch with your customers. What you need to do is to find other successful restaurant owners on Twitter and follow them, read their tweets and really understand how to use Twitter in your line of business. A restaurant owner in Denver might be tweeting about his/her new food on the menu, the new award winning red wine, or just inform his/her customers where to go to download a discount coupon from the website. Can you do the same for your business? Absolutely.

I offer marketing and business management tips and techniques to my Twitter followers. I tweet, so my followers can learn and improve their businesses and marketing efforts. I make connections through my tweets, I might find an accountant that can help and comment on one of my tweet questions about the new tax laws. In return my accountant follower can pick up marketing and business management tips and techniques to grow his/her business. You see, this is a community, don’t get into Twitter if you just want to sell your product, or you want to tell the world how wonderful you are.

How to use Twitter? Use it like a communication channel to your network of other Twitter friends. Remember if you tweet with the intention of helping other Twitter followers in your community, they will do the same for you. I hope you have now a better idea about Twitter and how to use Twitter in your life. If you are interested to learn more about the new methods of marketing and business development follow me on Twitter so I can get to know you better and share ideas with you. See you on the other side Follow Me On Twitter.


Sean H